Apple confirms September 9 event, "Surprise and shine"
Apple sent out invitations on August 26 for its September event, scheduled for Wednesday, September 9 at 10 a.m. Pacific time. The tagline on the invitation was "Surprise and shine."
Ahead of the event, 9to5Mac summarised what was widely expected. The iPhone 18 Pro and iPhone 18 Pro Max were reported to keep the size and basic design of their predecessors, with changes aimed at the display, camera and connectivity. Rumored details included a variable-aperture main camera, a smaller Dynamic Island and Apple's C2 modem.