Apple sent out invitations on August 26 for its September event, scheduled for Wednesday, September 9 at 10 a.m. Pacific time. The tagline on the invitation was "Surprise and shine."
Ahead of the event, 9to5Mac summarised what was widely expected. The iPhone 18 Pro and iPhone 18 Pro Max were reported to keep the size and basic design of their predecessors, with changes aimed at the display, camera and connectivity. Rumored details included a variable-aperture main camera, a smaller Dynamic Island and Apple's C2 modem.
A first foldable iPhone was also expected. At that point it was rumored to be called "iPhone Ultra", and the event itself later showed the name to be iPhone Duo. Apple Watch Series 12 and Ultra 4 and a new AirPods model were also on the expected list.
A standard iPhone 18 was not expected this autumn, with reports pointing to a spring 2027 launch alongside the iPhone 18e and iPhone Air 2. Those expectations were rumors at the time of publication, and our later coverage reports what Apple actually announced.
0 comments