Report: Apple is inviting media to an all-day Los Angeles launch experience on October 28
Apple has begun inviting selected members of the media to an all-day product launch experience in Los Angeles on Wednesday, October 28, according to Bloomberg's Mark Gurman, who shared the news on X. MacRumors relayed the report on October 15. Apple has not publicly announced the event or confirmed any of the products involved.
Gurman described the gathering as a launch experience for touchscreen MacBook Pros, a new iPad mini and Macs with M6 chips. That points to a hands-on format rather than a traditional live-streamed keynote, a shift that fits his earlier reporting that Apple would introduce the devices on or around Tuesday, October 27 with an online video presentation, followed by in-person access for press and creators.