Apple Music unveils new black-and-white identity with a logo 'made by sound'
Apple Music has formally unveiled a new brand identity, a day after weeks of speculation fed by a monochrome app icon that surfaced in test software. According to 9to5Mac's report on the announcement, the service's official channels introduced the refresh on October 21, framing the new logo as something "made by sound."
Apple says the logo was captured entirely in camera rather than drawn digitally. The company describes the mark as physically shaped by an original composition created with the artist Fred again.. and NEST Acoustics. A behind-the-scenes video published alongside the announcement walks through how sound was used to bring the shape to life, though the details of the audio itself have not been spelled out.