#pricing

Apple's long-rumored OLED MacBook Pro could cost noticeably more than the model it replaces, according to a new pricing report. MacRumors, citing Bloomberg, says the 14-inch version with an M5 Pro chip could start at $2,899, which would be $400 above the $2,499 asking price of the current M5 Pro configuration.

The figure is reported as a price Apple has discussed, not a confirmed one, and nothing has been announced by Apple at the time of writing.

MacRumors writes that if the larger OLED MacBook Pro receives the same $400 increase, it could start at $3,399. That number is an extrapolation rather than something Bloomberg reported directly, and Bloomberg suggests the 16-inch model might end up costing even more.

Apple has priced the iPhone 18 Pro at $1,199 and the iPhone 18 Pro Max at $1,299 in the United States. Both figures are $100 higher than the corresponding iPhone 17 models. Each model starts with 256GB of storage.

For the first time the Pro line offers a 2TB tier, above the 1TB ceiling of previous generations. A separate event recap reports that the extra cost of the 1TB option pushes the total price increase over last year to $300.

On the hardware side, MacRumors' event coverage says the phones use a new A20 Pro chip, described there as Apple's first 2-nanometer smartphone processor.