Greg Joswiak

Greg Joswiak, known inside and outside Apple as Joz, graduated from the University of Michigan with a degree in computer engineering in 1986 and joined Apple on June 9 of that year. Early in his career he worked on the Macintosh and on supporting the third-party developers who were building software for the platform.

He later moved into product marketing and became one of the people responsible for marketing the iPod, the iPhone and the iPad. Over the years he led teams covering many of Apple's core products and held the title of vice president for several areas before being appointed to lead the whole function.

In 2020, when Phil Schiller became an Apple Fellow, Joswiak was promoted to senior vice president of worldwide marketing. In that role he leads marketing for the iPhone, iPad and Mac and for services, and is a regular presence in Apple's product videos and keynotes. He is a member of Apple's executive team under CEO John Ternus.

Joswiak has a reputation for approachability and is active on social media, where he often answers questions from fans and journalists under his nickname Joz. He has appeared in many of Apple's launch events and recorded keynote segments, and he has hosted interviews with journalists about new products. His long service reflects the continuity of Apple's marketing team.